About OINTEK
Agencies are paid to produce work. We're paid to hold a number, and that changes what we recommend and what we tell you when a month goes badly.
Where we came from
OINTEK started because the same problem kept showing up: a good product, a founder who understood the customer, and a channel stack nobody had time to run properly. Listings drifted, ad accounts ran on outdated assumptions, and buyer messages went unanswered over weekends.
We started by building and running our own brand, Leyadoll, a personalised plush brand. Everything we offer partner brands now was first something we had to solve for ourselves.
We are not a creative shop that also handles media. We operate accounts directly, including outside normal hours when something like a suppression notice needs an immediate fix.
Leadership
Both spent their early careers at Alibaba and are reachable directly.
Seven years at Alibaba in product development, engineering and supply-chain integration. Leads the team and holds responsibility for finance, supplier relationships and delivery.
Also from Alibaba, where he led international growth for consumer products. Oversees marketplace and DTC operations, paid media and brand.
How we work
Platform-reported ROAS is a marketing number. Contribution margin after fees, freight, discounts and returns is a business number, and it's the one we report and reconcile to.
Most accounts don't need another channel. They need the three that already work to be run with attention. We'll turn things off before we add them.
A miss shows up in the weekly note with the reason and the fix, not months later in a quarterly review. You shouldn't learn about a problem from your bank balance.
Accounts, domains, ad assets and customer data stay in your name. If the relationship ends, you keep working the next morning without a difficult handover.
Division of labour
This works best when the line is drawn on day one and both sides hold to it.
| Area | Held by | Note |
|---|---|---|
| Product & range | Brand | You know your customer; we don't design your line. |
| Pricing & margin floor | Brand | We model the impact and recommend. You set the floor. |
| Brand voice | Shared | You set it, we hold it across listings, ads and support replies. |
| Channel operations | OINTEK | Listings, storefront, campaigns, bids, budgets, creative testing. |
| Inventory & freight | OINTEK | Planning and coordination; the PO decision stays with you. |
| Customer service | OINTEK | Escalations above an agreed threshold come to you same-day. |
| Accounts & data | Brand | Owned in your name throughout. We hold access, not title. |
Fit
Thirty minutes, your numbers, our read on the three things we'd change first. No deck.
