Scope

Take one line, or hand us the whole stack.

Line 01: Marketplace

Amazon growth

Listings, advertising and inventory run as one loop, so a conversion problem gets fixed on the product page instead of masked with more ad spend.

CATALOGUE

Content & catalogue

Keyword research and listing copy
A+ / Brand Story modules
Variation, parentage and flat-file hygiene
Brand Registry, Vine, review recovery

ADS

Advertising

Sponsored Products, Brands, Display
Managed to TACOS, not ad-attributed ROAS
Search-term harvesting and negation cadence
Launch, defence and competitor-conquest structures

INVENTORY

Inventory & account health

Restock planning and shipment scheduling
IPI, storage fees and aged-stock exposure
Suppressions, IP claims, reimbursement cases
Buy Box and pricing-rule monitoring

Line 02: Direct

Shopify & paid acquisition

The storefront and the traffic that lands on it are one problem. We own both, and we judge them on margin after shipping and discounts.

STORE

Storefront

Theme build or rebuild, speed and mobile pass
PDP, cart and checkout conversion work
Offer, bundle and shipping-threshold structure
Subscription and pre-order flows where they fit

MEDIA

Acquisition

Meta, TikTok and Google, planned as one budget
Creative testing cadence with named hypotheses
UGC and static production briefs
Server-side tracking and post-purchase attribution

RETAIN

Retention

Email and SMS flows, segmented by cohort
Repeat rate, LTV and CAC payback tracking
Social management and community response
Creator and affiliate seeding where the math works

Line 03: Operations

Logistics & customer service

The line most brands leave until it breaks. Run properly it protects the margin the other two lines worked to earn.

FREIGHT

Logistics

3PL selection and onboarding
Inbound scheduling and FBA shipment creation
DDP freight coordination and customs paperwork
Returns processing and disposition

SUPPORT

Customer service

Buyer messages and tickets, 24/7 coverage
Marketplace SLA compliance on response time
Replacement, refund and claims handling
Negative-review recovery within policy

REPORT

Reporting

Weekly written note: what moved and why
Monthly blended P&L against the scorecard
Quarterly reset of targets and priorities
Named account lead, reachable directly

Engagement sequence

How an account starts

These four stages run in order. Each one gates the next, and we don't scale spend on an account we haven't stabilised first.

01

Audit

Week 0 · No fee

Read access to ad accounts, Seller Central and Shopify, plus last month's P&L and landed cost. We come back with the three lines we'd change first, what we think they're worth, and what we would not touch. If the answer is that you don't need us yet, we say that.

02

Stabilise

Weeks 1–4

Fix what's leaking before adding anything: listing suppressions, broken tracking, campaigns bidding against each other, support backlog, stock about to run out. Targets get set on each scorecard line. Most of the first month's return comes from this, not from new spend.

03

Operate

Month 2 onward

Steady-state running of whichever lines you've handed over, on a fixed weekly cadence: creative tests shipped, search terms harvested, restocks scheduled, tickets cleared, one written note every week. Most clients see measurable movement here, typically inside the first three months.

04

Scale

When the unit economics hold

Only once contribution margin and CAC payback are stable do we push spend, add a channel or open a market. Scaling an account that isn't stable just buys losses faster, so this step waits, sometimes longer than either of us would like.

Commercials

How pricing works

Monthly retainer, plus media at cost. The retainer is scoped to the lines you hand over and the volume behind them. Media spend goes to the platform, not through us, and you see the invoices directly.

No percentage-of-spend. Charging a share of ad spend pays us to spend more, which is the opposite of what we're for.

Three-month minimum, then monthly. Anything shorter doesn't clear the stabilise phase, and judging us on it would be unfair to both sides. After that, 30 days' notice.

Quoted after the audit. We don't publish a rate card, because a single-line marketplace engagement and a full-stack takeover aren't the same job. The audit is what makes the quote honest.

Questions

Before you ask

How long before we see results?

Most clients see measurable movement within the first three months: improved return on ad spend, audience growth and sales performance. The first month is usually stabilisation, so the honest read on the engagement comes at the end of month three, not month one.

Do you work with niche brands?

Yes. Narrow categories are often easier to operate than broad ones: smaller keyword sets, clearer competitors and a customer you can actually describe. What matters more than category is whether there's a real product and enough volume for the numbers to mean something.

Can we start with just one channel?

Yes. Plenty of engagements start as Amazon-only or media-only. We'll tell you where the constraint actually sits after the audit, and if it isn't in the line you asked about, we'll say so rather than sell you the piece you already asked for.

Who owns the accounts and the data?

You do, throughout. Ad accounts, Seller Central, Shopify, domains, creative files and customer data stay in your name. We work under access permissions we can hand back in an afternoon.

What makes your approach different?

We run all three surfaces (marketplace, direct and operations) and report them on one blended P&L. Most providers own a slice and optimise their slice's metric, which is how a brand ends up with three green dashboards and a flat bank balance.

What do you need from us to start?

Read access to your channels, last month's P&L, landed cost per SKU, and one person on your side who can make a decision. That's enough for the audit.