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Our Brands Flagship Leyadoll Founded 2018 Customers 50,000+ Rating 5.0★ · 55,293 reviews Families reached 160,000+ Ships to 100+ countries Press British Vogue · 796,000 readers

Our Brands

Leyadoll. The brand we built and still run.

Leyadoll is OINTEK's own brand, personalised plush dolls and keepsakes for children aged 0 to 6. We designed it, launched it, and still operate it ourselves. Every system we now run for partner brands was tested here first.

leyadoll.com · Amazon US · Shipping to 100+ countries

50K+
Customers served
Since Leyadoll launched in 2018.
5.0★
Shopify rating
Across 55,293 verified reviews.
160K+
Families reached
Through our Smile Train partnership.
100+
Countries shipped to
Direct from leyadoll.com and Amazon.

The product

Personalised dolls, made to be kept

Core range $27–45: personalised plush dolls and Montessori soft books for ages 0–6, sold through leyadoll.com and Amazon, US as the primary market. Alongside the core range, we run a handful of seasonal and themed lines each year, most recently a "My 1st Soccer Crew" collection timed to 2026 World Cup interest, though these stay a small seasonal add-on rather than the main product line.

PRESS

British Vogue

Featured in Vogue's "Little Wonders" across the July–September 2021 issues, reaching 796,000 readers.

SAFETY

Certified

Meets ASTM F963, EN71, CPSIA and CPC standards, with manufacturing partners certified to ISO 9001.

IMPACT

Smile Train partner

1% of every order has funded cleft surgery and care since September 2021, reaching over 160,000 families to date.

Princess Breeze, a personalised Leyadoll plush doll, front view A Leyadoll personalised plush doll Leyadoll team celebrating with a retail partner, Instagram A Leyadoll personalised plush doll

What OINTEK runs

The same stack, run on our own brand

Shopify, social, Amazon marketing and logistics for Leyadoll are run end to end by the OINTEK team, the same lines we hand over for partner brands. That's what frees the Leyadoll founding team to spend its time on product and illustration instead of channel admin.

North America

Building a local presence

We're opening offices across North America in stages, working toward local operations and fulfilment, so customers there get a faster, better experience.

See how we run it.

The Leyadoll case study walks through what we operate day to day and what it's delivered.

Read the case study